Privacy Policy

1. Introduction

This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website and use our services. We respect your privacy and are committed to protecting your personal data.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us, including:

• First name and email address when you sign up for our services
• Contact information when you book demos or consultations
• Any other information you choose to provide in forms or communications

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website, including:

• IP address and location data
• Browser type and version
• Pages visited and time spent on our site
• Referring website information
• Device information and operating system

2.3 Marketing and Analytics Data

We collect marketing attribution data including:

• UTM parameters (campaign, source, medium, term, content)
• Facebook Pixel data for advertising optimization
• Website interaction and conversion tracking

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our services
• To send you training materials, newsletters, and marketing communications
• To schedule and manage demo bookings and consultations
• To analyze website usage and improve our services
• To track marketing campaign effectiveness
• To comply with legal obligations
• To prevent fraud and ensure security

4. Information Sharing and Disclosure

We may share your information with the following third parties:

4.1 Service Providers

• Supabase: Database hosting and management
• Active Campaign: Email marketing and automation
• Beehiiv: Newsletter management
• Slack: Internal notifications and team communication
• Facebook (Meta): Advertising and analytics through Facebook Pixel

4.2 Legal Requirements

We may disclose your information when required by law, regulation, or legal process, or to protect our rights, property, or safety.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Objection: Object to processing of your personal information
• Restriction: Request restriction of processing
• Withdraw Consent: Withdraw consent for processing where applicable

6.1 Opting Out of Marketing

You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

6.2 Cookie and Tracking Preferences

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We will delete or anonymize your personal information when it is no longer needed.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.

12. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

13. Specific Regional Provisions

13.1 European Union (GDPR)

If you are located in the EU, you have additional rights under the General Data Protection Regulation (GDPR), including the right to file a complaint with a supervisory authority.

13.2 California (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to request deletion of your personal information.